AI consulting and automation that capture leads, not demos
We consult on the use case first, then build virtual receptionists, instant follow-up, custom agents, and workflow automation, scoped to lead generation, built in-house.
AI only matters when it moves pipeline
We build AI where it reduces lead leakage, answering after hours, qualifying inbound, nurturing sequences, and internal tools that speed your team. Not slide-deck chatbots that never ship.
SynthPress and Nationwide Bus Charter's AI calculator are proof we ship automation that sits in real funnels. Custom software and site work live under web & app design when the build is larger than an agent or workflow.
- AI consulting and use-case discovery before build
- Virtual assistant and receptionist flows
- Instant SMS/email follow-up and nurture
- CRM, forms, and ad landing page integrations
Where we deploy AI and automation first
After-hours call and chat capture so prospects get a response when your team is off the clock. Instant SMS or email sequences when a form submits so warm leads do not sit in an inbox. Embedded tools, like pricing calculators, that qualify buyers before sales gets involved.
We consult on feasibility, compliance boundaries, and handoff to humans before writing prompts or wiring integrations. Automation without CRM context still leaks revenue.
- AI receptionist and booking handoff tied to your calendar or CRM
- Lead nurture sequences triggered by forms, ads, or chat events
- Custom agents and calculators embedded in marketing sites we build
- Internal workflow automation for your team, not generic widget installs
When AI & automation is the right engagement
Strong fit
- Leads go cold because follow-up is slow or manual
- You miss after-hours calls and chat inquiries regularly
- Sales needs qualification data before they pick up the phone
- You want automation wired to your CRM, not a disconnected chat bubble
Usually not the first move
- You need a full marketing site rebuilt, start with web & app design
- You are not getting traffic yet, SEO or local SEO may precede automation
- You want AI content farms without quality guardrails, we scope carefully
AI & automation deliverables
Lead capture automation
After-hours answering, chat-to-SMS, booking handoff, and sequences so warm prospects do not go cold.
- Follow-up
- SMS
- Chat
Custom AI tools
Calculators, qualifiers, and dashboards embedded in your site, like production AI pricing tools built for real sales teams.
- Custom build
- Conversion
Workflow & CRM automation
Connect ads, forms, CRM, and notifications so your team sees qualified leads fast with context.
- CRM
- Integrations
AI project process
- Step 1
Consult & discover
Where leads leak today, missed calls, slow follow-up, manual qualification and whether automation is the right fix.
- Step 2
Design & guardrails
Conversation flows, escalation paths, human handoff, and compliance boundaries before build.
- Step 3
Build & integrate
Ship agents and automations connected to your site, CRM, and analytics, tested on real scenarios.
- Step 4
Monitor & tune
Review transcripts, conversion, and failure modes; refine prompts and routing monthly.
Part of our broader Growth System process.
Automation in production
Client calculators and our own SynthPress content engine, shipped, not slideware.
Nationwide Bus Charter
Custom AI-powered pricing calculator on their marketing site, instant trip estimates that turn visitors into qualified quote requests without waiting on callbacks.
View case study
SynthPress
Owned product in active development, an AI-powered dashboard that generates articles and publishes across a WordPress network syndicated to MSN. We are dogfooding the content automation we plan to sell as a growth service.
View case study
Related services
Web & app design
Your site should capture leads, load fast, and scale with your business. We design and build in-house on the same production stack we use on our own products.
SEO services
Technical foundation, content that matches intent, and internal links to the pages that convert. National and competitive terms, scoped honestly, executed in-house.
Local SEO
Google Maps, local pack, and city search intent, wired to calls, forms, and follow-up. Built for businesses where nearby buyers matter.
Local market? See our Boise digital agency page. More context in our blog.
AI & automation questions
- Do you offer AI consulting before building?
- Yes. We map use cases, failure modes, and integrations on the strategy call before scoping build work. Consulting and implementation stay in-house, no outsourced agent shops.
- Do you sell AI as a standalone gimmick?
- No. AI and automation are part of lead generation and the Growth System, scoped where they improve response time, follow-up, or conversion.
- What about AI for content marketing?
- We are building SynthPress as our own AI content engine for multi-site publishing. Client content automation is scoped carefully with quality and compliance guardrails.
- How is this different from off-the-shelf chat widgets?
- Widgets without integration leak leads. We wire agents to your CRM, calendar, and follow-up sequences and we own the implementation.
Want AI that actually follows up?
Tell us where leads slip away. We will scope automation that fits your funnel.