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Web & app design

Websites and web apps built to convert, not decorate

Your site should capture leads, load fast, and scale with your business. We design and build in-house on the same production stack we use on our own products.

(208) 591-8566Book a strategy call

Why your website is a revenue asset

A brochure site that looks fine but never generates leads is an expense. We build marketing sites, landing pages, and custom web applications wired into how you actually sell, forms, booking, payments, CRM handoff, and SEO from day one.

When off-the-shelf tools cannot support your funnel, we extend the build, always in-house, always current stack. No outsourced dev shops, no plugin maze.

  • Conversion-first layout and messaging
  • Technical SEO, schema, and Core Web Vitals baked in
  • Integrations: Stripe, Supabase, CRM, automation
  • Ongoing optimization under retainer when you need it
How we build

Production stack, the same tools we run on our own products and client builds

We default to Next.js on Vercel for marketing sites and apps that need speed, SEO control, and custom logic. Supabase handles auth and data when the project needs accounts, dashboards, or operator tools. Stripe powers payments and booking flows where revenue happens on-site.

Sol O Cien Adventures is the clearest example: direct booking, calendar sync, admin tooling, and a marketing site that converts guests, all on one in-house build, not a template reseller stack.

  • Marketing sites and landing pages with analytics and conversion events configured
  • Booking, payments, and client portals when your offer requires more than a CMS
  • Launch QA on real devices, Rich Results previews, and redirect maps on rebuilds
  • Handoff to SEO or local SEO retainers without rebuilding the foundation

Is custom web design the right starting point?

Strong fit

  • Your current site cannot capture leads the way you sell today
  • You need booking, payments, or custom logic templates cannot support
  • You are rebuilding and cannot afford to lose search equity in the migration
  • You want one team to own design, build, SEO structure, and integrations

Usually not the first move

  • You only need Google Maps visibility, start with local SEO or GBP optimization
  • Your site is fine but nobody finds it, SEO or local SEO may come first
  • You only need a chat widget, see AI & automation scoped to your funnel

Related on this site

Deliverables

What we deliver

Marketing sites & landing pages

Pages structured for search intent and lead capture, clear offers, fast load, mobile-first, analytics configured.

  • Conversion
  • SEO
  • Analytics

Custom web applications

Booking flows, client portals, calculators, and internal tools when your growth plan requires more than a CMS template.

  • Next.js
  • Supabase
  • Stripe

Rebuilds & migrations

Move off slow, brittle stacks without losing search equity, redirects, content migration, and launch QA included.

  • Performance
  • Redirects
  • Launch
Process

How we build

  1. Step 1

    Discovery & funnel map

    We map how buyers find you, what they need to see, and where leads should land, before pixels or code.

  2. Step 2

    Design & architecture

    UX, content hierarchy, and technical architecture chosen for speed, SEO, and the integrations you need.

  3. Step 3

    Build & launch

    Production deploy, tracking, forms, and search setup, with QA on real devices and real search previews.

  4. Step 4

    Optimize & extend

    Post-launch CRO, new landing pages, and feature work under retainer as your offer and traffic grow.

Part of our broader Growth System process.

Proof

Sites and apps we built

Live client work, booking flows, publisher-scale platforms, and conversion-focused marketing sites.

Marketing + bookings

Sol O Cien Adventures

Growth system for a short-term rental operator, direct bookings, payments, and a marketing site that converts guests without relying on third-party platforms alone.

View case study

Marketing + conversion

Nationwide Bus Charter

Custom AI-powered pricing calculator on their marketing site, instant trip estimates that turn visitors into qualified quote requests without waiting on callbacks.

View case study

Marketing + growth retainer

The Collector

Ongoing marketing and platform work for a major history and culture publisher, search, traffic, and production reliability at national scale.

View case study

Related services

Local market? See our Boise digital agency page. More context in our blog.

FAQ

Web & app design questions

Do you build on WordPress?
When WordPress is the right fit for the project, yes. When lead generation, speed, and custom funnels matter more, we default to modern in-house stack, Next.js, Vercel, Supabase, Stripe, the same tools we run on our own products.
How is this different from a template website?
Templates optimize for speed-to-launch, not your funnel. We build for how you sell, custom layout, integrations, SEO structure, and follow-up paths owned by one team.
Will my new site work for SEO?
Yes, technical SEO, metadata, schema, internal links, and performance are part of the build, not an add-on. Pair with our SEO or local SEO services for ongoing growth.
Can you redesign without losing Google rankings?
We plan redirects, URL structure, and content migration before launch. Major rebuilds include a search preservation checklist, no guaranteed rankings, but we protect equity deliberately.
Next step

Need a site that actually generates leads?

Tell us what you sell and where leads should go. We will scope a build that fits your growth plan.

Book a strategy call(208) 591-8566Let's talk