One dashboard, many niche sites, AI content with syndication built in
Owned publishing platform for operators who need consistent blog output and syndicated presence without a full content team. Generate articles, upload featured images, publish across a WordPress network, and automate MSN-compliant feeds.
What SynthPress is
SynthPress is our owned AI content engine, a Next.js operator dashboard that generates articles and publishes across a network of WordPress sites syndicated to MSN. We are dogfooding the automation we plan to sell as a growth service.
Manual publishing across many sites does not scale, and MSN syndication has strict technical requirements. SynthPress connects generation, REST API publish, and post-publish automation so one operator can run many niches from a single control plane.
Who it is for
SynthPress fits publishers and marketing teams exploring autonomous blog output with syndication, companies that need consistent content across properties without hiring a full editorial bench.
It also proves our AI automation lane for agency clients: we built the product first, then productize the workflow for retainers that need compliant, multi-channel content at scale.
- Publishers exploring MSN and multi-channel distribution
- Marketing teams needing autonomous blog + syndication workflows
- Operators running multiple niche WordPress properties
- Agencies comparing AI content automation vs manual publishing
What you get
High-level capabilities, scoped and priced on a strategy call.
- SynthPress Dashboard (Next.js), AI article generation, image upload, and multi-site publish
- WordPress network on Kinsta, cloned from a golden template, one operator controlling many sites
- MSN syndication pipeline, compliant RSS feeds, syndication meta, and post-publish automation
- Featured-image enforcement and cache purge on publish
- Per-niche prompt configuration from a single dashboard
- Monorepo architecture, Turborepo, documented publishing API, built to scale output
Build details: SynthPress case study
Explore related paths
SynthPress connects to client work, services, and how to get started.
SynthPress case study
Generate articles, manage images, and publish across a WordPress network from one operator dashboard, built for MSN syndication and multi-niche publishing at scale.
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White-label STR booking platform: direct bookings and admin CMS.
All software
Products we build and operate.
Web & app design
Custom sites and booking flows built in-house.
AI & automation
Admin tooling and workflow automation.
Book a strategy call
Talk through SynthPress or a custom build on a strategy call.
Contact
Phone, email, and message form.
SynthPress questions
- Is SynthPress available as a subscription today?
- SynthPress is live as our owned publishing stack, we are building in public and dogfooding before opening a public subscription. Talk to us on a strategy call if you want early access or a scoped automation engagement.
- How does SynthPress publish to WordPress?
- The dashboard connects to each WordPress site via REST API, generate content, upload featured images, publish posts, and track status. WordPress-side mu-plugins and plugins handle MSN meta, feed generation, SEO, and cache purging automatically after publish.
- What stack does SynthPress run on?
- Next.js 16, React 19, TypeScript, Tailwind 4, WordPress on Kinsta, MSN Partner Hub, Turborepo, and pnpm. The dashboard and WordPress boilerplate live in a monorepo we maintain in-house.
- Where can I read more about the build?
- Our SynthPress case study covers the multi-site WordPress network, MSN syndication pipeline, and dashboard architecture, framed as internal R&D we plan to productize, not inflated traffic claims.
Interested in SynthPress?
Tell us about your operation. We will show what synthpress looks like for your brand and how it fits a growth plan.