Marketing + conversion
AI cost calculator that converts charter bus search traffic into leads
Custom AI-powered pricing calculator on their marketing site, instant trip estimates that turn visitors into qualified quote requests without waiting on callbacks.
Visit live site ↗Context
Charter bus buyers often bounce when pricing requires a phone call or long form. Nationwide Bus Charter needed search traffic to convert on-site, with instant trip estimates that feel credible enough to submit as a qualified quote request.
Approach
- Built a custom AI cost calculator as an in-house plugin on their marketing stack
- Integrated estimates into the existing charter bus funnel instead of a disconnected tool
- Designed the flow so sales receives structured lead context, not vague inquiries
- Positioned the calculator inside a broader nationwide growth system
What we delivered
- Custom AI cost calculator plugin, built in-house for their charter bus funnel
- Instant trip estimates integrated into the charter bus marketing funnel
- Converts search traffic into qualified leads for their sales team
- Part of a nationwide charter bus growth system
Stack
WordPress, custom plugin, AI integration, marketing funnel
Production infrastructure built to scale with the business.
Services connected to this work
Explore how we deliver similar outcomes, scoped to your market on the strategy call.
AI & automation
We consult on the use case first, then build virtual receptionists, instant follow-up, custom agents, and workflow automation, scoped to lead generation, built in-house.
Web & app design
Your site should capture leads, load fast, and scale with your business. We design and build in-house on the same production stack we use on our own products.
SEO services
Technical foundation, content that matches intent, and internal links to the pages that convert. National and competitive terms, scoped honestly, executed in-house.
Local market? See our Boise digital agency page or browse all services.
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